OBSERVE is
about…:…developing empathy
for the end users and
discovering needs and insights. It is very
important to become people watchers in the initial phases of product
requirement discovery through design thinking.
You need to watch how people behave and interact and observe the spaces
and places. You need to talk to people about what they are doing, inquire and
reflect on what they see. In short, you need to listen with your eyes to
develop sense of empathy. Ask people to show you how they perform task and have
them physically go through the procedures and steps, and talk you through why
they are doing those activities.
See through the eyes of the user
With ceaselessly expanding requests for fluid, beautiful and modern interfaces, product designers need to always keep end-user in mind while designing visual and non-visual interfaces. The designers needs to know exactly what their users need because they listen to them intently and finish forcefully on what they require.
Take photos, make notes
Photographic observation will define your work. It will give life and breathe to the user stories you capture and journeys you create. When you sketch or take note of something out you’re settling on a functioning decision with respect to what to incorporate and that implies you’re effectively settling on choices about what’s critical
Capture the atmosphere
Miscommunication can frequently be followed back to somebody not tuning in to another person, regardless of whether they heard what was being said. In the event that you need to be a true listener, you have to tune in with your eyes and gut notwithstanding your ears when somebody is talking. Communication is something other than words, and you’ll have the capacity to get on what’s really being communicated in the event that you give your complete consideration to somebody who’s conversing with you. Take a gander at their non-verbal communication like surroundings, ergonomics and outward appearance while you tune in, and utilize your gut to improve thought of what they’re truly saying
Turn Outwards
Building up your observational forces is straightforward: Turn your consideration far from the prattle in your brain—I wish I hadn’t said that … I wonder on the off chance that I should intervene … I think they enjoys my company—and turn it outwards, at your general surroundings. Just notice what is there: What do the mists look like today? What is the individual sitting alongside you on the metro wearing? How noisy is the train? How does your sandwich taste? In spite of the fact that this training is straightforward, you may not think that its simple. For a large number of us, the demonstration of drawing in with the world around sends our psyches in a split second into the method of assessment and judgment.